Crossdraw is a leading force in
providing powerful turnkey extranets. Our products consist of Orchestra, an online client
and group communication solution, and InConcert, an online sales management tool.
Crossdraw helps organizations and individuals work faster and smarter using customized,
intuitive, web-based communication solutions.
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Founded in November 1999 by
Victor Nishi and Douglas Hyde, Crossdraw was born as an extension of their previous
successful venture, RFI (Resource Futures International)-an Ottawa-based consulting firm
that has developed information management systems since 1989. The Crossdraw team continues
to grow exponentially and has recently unveiled their latest offerings - Orchestra by
Crossdraw v3.0 and InConcert v1.0.
Crossdraw has identified and
addressed corporate and business communication challenges that all growing enterprises
face. In doing so, our customers are able to focus their attention solely on making their
business grow, building on-line communities, projects, and sales, and helps them prosper
in today's fast-paced market environment. Crossdraw is presently developing a national
sales force that will provide our customers with a more personal and intimate buying
experience-an experience typically not expected when dealing with traditional Application
Service Providers. |
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Crossdraw currently has over
45,000 users world wide, ranging from government to high-tech to not-for-profit
association members. The Crossdraw team has grown to 24 and was recently featured by the
Ottawa Citizen as a High Tech Company to Watch.
Doug Hyde, President and
COO
Mr. Hyde is responsible for meeting all sales and financial targets, for planning and
coordination, and for building the Crossdraw team. An expert in the design and development
of knowledge and information-management systems, Doug Hyde is President and COO of
Crossdraw. Doug has extensive background in science, technology, business consulting and
management, and a clear vision of the future direction of web-communications technologies.
He is a strong advocate of developing technologies and solutions that balance innovation
with practicality while meeting the needs of consumers. |
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| In his 8 years of
consulting, Mr. Hyde developed strategies and policies for a large number of companies and
organizations. He has also designed and built supportive web-based registries,
clearinghouses and management tools for companies and institutions in Canada and overseas.
This included a global registry of innovative practices for UNESCO, a web-based project
management and accounting system for the NAFTA-sponsored Commission for Environmental
Cooperation, and worked together with Mr. Nishi on the development of the Canadian
Biodiversity Information Network. He was the lead on business development and co-managed
the IT group at RFI, and has been the key architect of Crossdraw's partner-secure sales
and marketing portal. |
A seasoned manager, entrepreneur and information-management specialist, Vic Nishi is CEO
and co-founder of Crossdraw. As a senior partner at RFI, he created and managed the IT
unit that became the nucleus of Crossdraw when it first formed in November 1999. During
his 10 year consulting career, Mr. Nishi designed and built tailor-made IT and decision
support systems for customers looking to find ways to manage information and to
communicate more effectively with others.
Since 1995 he has been designing and building innovative, web-based solutions for people
needed to share information over large distance to large numbers of people. He built a
web-based clearinghouse for biodiversity information for the Canadian government and
designed electronic registries that allow governments to keep stakeholders informed on
government policies and activities using the technology that eventually formed the basis
for Orchestra. He helped pioneer advances in electronic service delivery for the Canadian
federal government, and was responsible for designing a system that allows citizens freer
access to government information and data in Canada. Overseas, Mr. Nishi designed an
environmental information management system for the government of Egypt, and designed an
electronic Internet-based inter-library loan system for universities in Thailand,
Malaysia, the Philippines, and Vietnam.
Susan Anderson, V.P. Marketing
Ms. Anderson is responsible for Crossdraw's overall marketing thrust, including branding
and competitive positioning, pricing, sales and distribution, customer service, and market
and customer research. Susan Anderson has a broad range of experience in strategic
marketing, marketing communications, marketing research and new media, working with
Fortune 500 as well as pre-IPO stage companies. She has designed marketing communications
programs for the Nortel Networks' affiliate NetActive Inc. in Ottawa, Ontario, and has
also designed and implemented a marketing and communications program to launch a new
channel partner program with Williams Communications Solutions in Houston, Texas. Susan
has worked with a consortium of Bell, RBOC and Microsoft to develop a comprehensive, high
profile marketing and communications program for the launch of a new portal product and
company. She has an extensive network of research, competitive intelligence, graphic,
marketing, communications, PR, media, and analyst contacts throughout North America.
James Maduk, VP Sales
Mr. Maduk is responsible for strategic sales, and moving sales of Orchestra into new
verticals. A technically savvy sales professional, accomplished sales trainer and speaker,
James brings more than 20 years experience in strategic business, sales, and market
development. An Internet start-up veteran with an extensive background in enterprise sales
and expert knowledge of Customer Relationship Management (CRM) James is well qualified to
understand the revenue issues facing Internet businesses.
James is an executive with considerable experience as a professional speaker and sales
trainer. He has taught sales and management at local colleges, authored a book,
"Customer Blueprinting", produced a multimedia training video, "Instant
Rapport", and conducted corporate and open seminars on Sales Process and the Customer
Value Identification Process.
Todd Evans, VP Reseller Networks
Mr. Evans is responsible for Crossdraw's independent reseller network. Before joining
Crossdraw, he was the Executive Director of Business Network International for Manitoba,
Eastern Ontario, and Western Quebec. Started in 1985, BNI has grown to be one of the
largest business referral networks for small and medium size companies in the world
(www.bni.com), with more than 30,000 members worldwide who are focused on referring
business to each other. The organization presently has over 1,600 chapters globally. As
Executive Director, Mr. Evans won many awards for outstanding regional performance,
building a network of more than 300 chapters. Over 15 years, he has acquired extensive
sales experience and earned recognition as top sales person in every position he has held.
At Crossdraw, his experience, expertise and network of contacts will help develop sales
for Orchestra and future Crossdraw products. Todd holds a Bachelor of Business
Administration degree with a specialization in Economics.
Products
Orchestra
3.0-Keep everyone on the same page
In Orchestra, facilitators and administrators (conductors) have found the perfect tool to
complement their existing office and business communication technologies. Developed using
a combination of user-needs analysis, technical design and capacity building formulas,
each version of Orchestra is tailored specifically to the group, team or committee
communication requirements of each individual client.
Features…
Orchestra was created to become the vehicle for effortless document and information
sharing between individuals and working groups. Some features that Orchestra users find
helpful include:
- Personalize and customize the appearance of your
Orchestra site by importing logos, visuals and other branded elements to increase company
awareness among users.
- Instant email notification to users when new
information has been added to your Orchestra site.
- Users may choose to subscribe to only the
Orchestra categories relevant to their task, meaning they are notified only if new
information has been posted in the specified categories.
- Qualified users may post or download documents of
any size and format to and from Orchestra. They may also add comments to documents and
start online discussions.
- Password protection means that only users with
access privileges are allowed to view posted material. The site administrator is
responsible for access privileges for all users and user groups.
…& Benefits
Orchestra allows your working groups, committees, employees, contractors and team and
project members to work together as efficiently as possible. Tasks are completed faster
and Orchestra users work better together. Some Orchestra benefits include:
- Orchestra users save money on travel, mailing,
training, long-distance costs, and implementation. Orchestra pays for itself in weeks.
- As a web-based application, Orchestra allows for
efficient and instant information sharing and online collaboration resulting in
significant and productive timesavings.
- Orchestra allows users to improve working
relationships with employees, contractors, suppliers, committees, and remote working
groups. All users are kept up to date with the latest information resulting in a
coordinated group effort.
InConcert-Sales have
never been easier
InConcert by Crossdraw is a sales and networking Extranet that allows you and your sales
force to target new and existing customers efficiently, resulting in increased sales and
better business relationships. Originally designed for internal use by Crossdraw,
InConcert is at present being developed for the public market. InConcert allows sales
professionals to have a constant online sales management tool at their disposal. Crossdraw
is working towards making this technology available to the world of sales-InConcert is
slated for launch in spring, 2001.
Features…
InConcert helps sales professionals increase their chances of making a sale. Deals will no
longer be lost due to missing contact information or a failure to follow up with a
prospective customer. All necessary sales tools will be available to sales professionals
online, anytime. Some useful features:
- Minimal preparation time-InConcert is designed to
use a prospect's input to create an instant, personalized, focused and effective sales
presentation online.
- Contact information is always available, allowing
sales professionals to follow up on important leads at any time.
- InConcert users may subscribe qualified leads to
specific email campaigns that are easily updated by the salesperson.
- InConcert ensures that once subscribed to a
campaign, all recipients will be reached.
- The interactive nature of InConcert presentations
will be appreciated by prospects and will help them make an informed and timely purchase
decision.
- InConcert users are able to measure the
click-through rate of their email campaigns, and thereby determine if a campaign is
successful or if a revised campaign should be initiated.
…& Benefits
InConcert allows sales professionals to interact with prospective customers more
efficiently and successfully than previously possible. The sales process becomes automated
and as a result, sales increase. A complete and comprehensive sales solution, InConcert
allows your sales force to:
- Increase the volume of leads you can
manage-automating the sales process allows you reach more customers in less time
- Track effectiveness of current sales
processes-easily gauge if your sales practices are working effectively
- Provide customers with instant product and
service information-no more waiting for collateral from marketing. Simply download from
your InConcert site.
- Get out of the office and into presentations-stop
wasting valuable time on chasing and qualifying new leads, and focus on making the sale.
InConcert will store and qualify new leads,
automatically send targeted email campaigns to prospects, provide targeted on-the-fly
presentations, create daily, weekly or monthly sales reports, and support your sales team
with the most current product and service information available. InConcert is secure,
upgradeable, simple to use and backed by 24/7 technical support. InConcert can be linked
to your company site, giving your sales force additional online support in their quest for
sales. InConcert users will not need to learn HTML or programming languages-even users
with limited computer abilities will quickly learn to use, customize and optimize
InConcert.
Contact Information
Crossdraw Inc.
Suite 800, 280 Albert St.
Ottawa, Ontario, Canada
K1P-5G8
Tel: (613) 239-0351
Fax: (613) 239-0328
Media and analysts
Mary-Anne Gillespie
Sr Marketing Analyst
Tel: (613) 239-0351 ext. 283
Fax: (613) 239-0328
email:
www.crossdraw.com
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