2003-02-10.5

Posted on Monday, February 10, 2003 07:52 AM -0500

Google.com Wins 2002 Global Brand of the Year

Brandchannel.com readers choose Google.com, Nokia, Target, LG and Corona as top global and regional brands in the 2002 Readers' Choice Brand of the Year survey.

NEW YORK - Which brand had the most impact on our lives in 2002? Brandchannel's second annual Readers' Choice Brand of the Year results are in, and this year's winning brands include Google, Nokia, Target, LG Electronics, and Corona.

Search engine Google leads the global choice for Brand of the Year 2002,climbing to the top from last year's fourth place position. Other global winners are Apple in second place (2001 Readers' Choice Global Brand of the Year). Caffeinated treats Coca-Cola and Starbucks are third and fourth with furnishings retailer Ikea setting up home at fifth place.

Regional winners are as follows:
Asia Pacific:
1.LG Electronics 2.Samsung 3.PlayStation 4.Sony Ericsson 5.Toyota

Central & South America:
1.Corona 2.Bacardi 3.Café de Colombia 4.Telemundo 5.Bimbo

Europe & Africa:
1.Nokia 2.Ikea 3.Mini 4.BMW 5.Absolut

US & Canada:
1.Target 2.Apple 3.Starbucks 4.(tie) Krispy Kreme & Jet Blue

HOW & WHAT:
For the purposes of brandchannel's Readers' Choice Brand of the Year survey, we ask respondents to make their choices based on the brands that had the most impact on their lives in 2002. Impact can be positive or negative (for instance, ex-energy company Enron got 3 percent of the US/Canada vote).

WHEN & WHO:
The survey was hosted online at brandchannel.com, an international branding resource, during November and December of 2002.
Readers were allowed to vote once for each region and complete the demographics section once. No section of the survey was mandatory, which explains the varying response rates by region. Respondents from 72 countries participated in the survey; the strongest age group was 26 to 35 with nearly a third as many women as men participating overall.

Brandchannel readership comprises an above-average, intelligent group of professionals and students from over 90 countries and a range of industries and professions who are interested in issues involving branding.

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