2003-02-10.8

Posted on Monday, February 10, 2003 08:15 AM -0500

Macromedia Studio MX Plus Delivers Integrated Developer Tools

Special Edition Maximizes Customers' Ability to Get More Done With Less

SAN FRANCISCO, Feb. 10 - Macromedia, Inc. (NASDAQ:MACR) today announced Macromedia Studio MX Plus, a special edition of the award-winning suite of integrated tools that now includes Macromedia(R) FreeHand(R) MX (announced today, see separate release), Macromedia Contribute(TM), and Macromedia DevNet Resource Kit Special Edition at no extra cost. Macromedia Studio MX Plus helps customers leverage their existing investments and more efficiently create great user experiences in a time of smaller budgets and development teams. The $899 Macromedia Studio MX Plus, which replaces Macromedia Studio MX for Windows, is available for immediate download today from the Macromedia Online Store at http://www.macromedia.com/go/buystudiomxplus/ .

"Our customers are being asked to do more with fewer resources -- to wear multiple hats, to deliver complex projects within tighter time frames, and to better leverage their existing investments," said Norm Meyrowitz, president of products, Macromedia. "This special edition of Macromedia Studio MX provides added value to help developers streamline their workflow so they can deliver great experiences more efficiently."

Since its introduction last June, more than 350,000 customers have purchased Macromedia Studio MX, making it the fastest adopted product in the company's history. Macromedia Studio MX includes Macromedia Dreamweaver(R), Macromedia Flash(TM), Macromedia Fireworks(R), Macromedia FreeHand(R), and Macromedia ColdFusion(R) MX Developer Edition.

Macromedia Studio MX Plus is a special commercial edition for Windows customers that also includes Macromedia Contribute, the easiest way to update content for any HTML website, and Macromedia DevNet Resource Kit Special Edition (which includes content from the previously-released Macromedia MX

Developer Resource Kits Volume 1 and 2), containing extensions, components, and resources that make it easier to build web applications. For more information on Macromedia Studio MX Plus, visit http://www.macromedia.com/go/studiomxplus/ .

"The integration of Macromedia Flash and the entire Macromedia MX family means we at Sallie Mae can present our customers with single-view solutions," said Mark Overend, senior vice president, e-commerce, Sallie Mae. "This provides productivity gains -- to both our development staff and our online customers -- and translates into a win for everyone involved."

PRICING AND AVAILABILITY
Macromedia Studio MX Plus is immediately available from the Macromedia Online Store ( http://www.macromedia.com/store/ ) for Windows only, with pricing at $899. Information on upgrading from one or more Macromedia products is available at http://www.macromedia.com/go/studioupgrade/ . Government and volume licensing is available.

ABOUT MACROMEDIA
Experience matters. Macromedia, Inc. is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

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